{"title":"CLAI Skincare","description":"\u003cp\u003eDiscover the CLAI range of natural Welsh kaolin clay skincare products. Crafted from 100% pure minerals sourced from the Gwendraeth Valley in Wales, each product is designed to cleanse, exfoliate, and revitalise your skin naturally — without synthetic additives.\u003c\/p\u003e","products":[{"product_id":"clai-cream-mask","title":"CLAI Cream Mask – Pure Welsh Kaolin Clay Face Mask","description":"\u003ch3\u003e\u003cspan\u003eNature's Purifying Powder from WelshClay\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan\u003eReveal Naturally Healthier Looking Skin\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eCLAI Cream Mask combines the remarkable cleansing and detoxifying properties of premium WelshClay to help leave your skin feeling refreshed, purified, and revitalised. \u003cbr\u003e100% Minerals formulated by Mother Nature that draw out impurities, excess oils, and everyday pollutants, CLAI Face Mask delivers a luxurious spa-like treatment from the comfort of your own home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether your skin feels tired, congested, oily, or simply in need of a natural refresh, CLAI Face Mask provides a gentle yet effective way to support a clearer, smoother, and more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose CLAI Face Mask?\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eDeep Cleansing Action\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWelsh Clay naturally absorbs excess oils, dirt, and impurities that can build up on the skin's surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eRefreshes and Revitalises\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLeaves skin feeling clean, soft, and refreshed after every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSupports a Healthy Complexion\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRegular use can help maintain the appearance of balanced, healthy-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eNaturally Derived Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e100% Pure Welsh Kaolin Clay, renowned for its purity and natural mineral content.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eSuitable for Most Skin Types\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eGentle enough for regular use while delivering noticeable cleansing benefits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe Only Ingredient\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003ePremium Welsh Kaolin Clay\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSourced from a single quarry in the Gwendraeth Valley in Wales UK, our natural clay is rich in minerals and valued for its exceptional absorbent properties. For generations, clay masks have been used to help cleanse, purify, and rejuvenate the skin naturally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col start=\"1\" data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003ePlace into a ceramic bowl and add small amounts of boiled water and mix into a paste. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply an even layer of CLAI Face Mask paste to the face, avoiding the eye area.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave for 10–30 minutes or until partially dry.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePat skin dry and follow with your favourite moisturiser.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, use 1–2 times per week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eThe CLAI Difference\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt CLAI, we believe nature provides some of the finest ingredients for skincare. Our WelshClay CLAI products are developed with simplicity, purity, and effectiveness in mind, helping you enjoy naturally refreshed skin without unnecessary additives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience the cleansing power of WelshClay and discover a naturally radiant complexion with CLAI Face Mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePurify. Refresh. Reveal.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCLAI Face Mask – Naturally Welsh. Naturally Beautiful.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"WelshClay","offers":[{"title":"Default Title","offer_id":64958059053405,"sku":"CLAI-CREAM-MASK-90G","price":19.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/CLAI_Cream_clear.png?v=1781200678"},{"product_id":"clai-exfoliating-face-mask","title":"CLAI Exfoliating Face Mask – Pure Welsh Kaolin Clay","description":"\u003ch2\u003eReveal Naturally Radiant Skin\u003c\/h2\u003e\n\u003cp\u003eCLAI Exfoliating Face Mask harnesses the power of mineral-rich Welsh kaolin clay to gently remove dead skin cells, detoxify pores, and leave your complexion feeling smooth, fresh, and revitalised. A natural alternative to harsh chemical exfoliants — pure, simple, and effective.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy Choose CLAI Exfoliating Face Mask?\u003c\/h2\u003e\n\u003ch3\u003eDeep Pore Cleansing\u003c\/h3\u003e\n\u003cp\u003eWelsh kaolin clay absorbs excess sebum, lifts impurities, and draws out everyday pollutants from deep within the pores.\u003c\/p\u003e\n\u003ch3\u003eGentle Natural Exfoliation\u003c\/h3\u003e\n\u003cp\u003eFine silica-rich mineral particles gently buff away dead skin cells without the harshness of synthetic scrubs.\u003c\/p\u003e\n\u003ch3\u003eBrighter, Smoother Complexion\u003c\/h3\u003e\n\u003cp\u003eRegular use supports a healthier-looking glow, improved skin texture, and a fresher, more radiant appearance.\u003c\/p\u003e\n\u003ch3\u003e100% Natural Mineral Ingredients\u003c\/h3\u003e\n\u003cp\u003eSourced from a single quarry in the Gwendraeth Valley, Wales. Contains kaolin, silica, and iron-rich minerals — nothing else.\u003c\/p\u003e\n\u003ch3\u003eDual Action: Mask \u0026amp; Exfoliant\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-on mask or massage in before rinsing for an added exfoliating boost. Suitable for most skin types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNatural Mineral Content\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKaolin\u003c\/li\u003e\n\u003cli\u003eSilica\u003c\/li\u003e\n\u003cli\u003eIron-rich minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese naturally occurring minerals have been used for generations in skincare for their absorbent, cleansing, and skin-conditioning properties.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eMix CLAI powder with a small amount of water to form a smooth paste.\u003c\/li\u003e\n\u003cli\u003eApply an even layer to clean skin, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eLeave for 5–30 minutes.\u003c\/li\u003e\n\u003cli\u003eBefore rinsing, gently massage in circular motions to exfoliate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with CLAI Cream Mask to naturally moisturise and restore.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor best results, use 1–2 times per week.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSuitable For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOily and combination skin\u003c\/li\u003e\n\u003cli\u003eCongested or dull skin\u003c\/li\u003e\n\u003cli\u003eThose seeking a natural skincare routine\u003c\/li\u003e\n\u003cli\u003eAnyone wanting to reduce excess shine and improve texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThose with very sensitive skin should patch test first.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\u003cstrong\u003e\"Reveal naturally radiant skin with CLAI Exfoliating Face Mask. Made from mineral-rich Welsh clay, it gently removes dead skin cells, detoxifies pores, and leaves your complexion feeling smooth, fresh, and revitalised.\"\u003c\/strong\u003e\u003cbr\u003e— Phil Bowen, Founder, WelshClay\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"WelshClay","offers":[{"title":"Face","offer_id":64972892963165,"sku":null,"price":24.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/7765\/6669\/files\/IMG_2449.png?v=1781434469"}],"url":"https:\/\/welshclay.com\/collections\/clai-skincare.oembed","provider":"WelshClay","version":"1.0","type":"link"}