DRAIG BALM LTD

INVESTMENT PROSPECTUS

BUILDING A DISTINCTIVE WELSH WELLNESS BRAND

£50,000 INVESTMENT OPPORTUNITY

15% EQUITY OFFER

Proposed Post-Money Valuation: £333,333

EXECUTIVE INVESTMENT SUMMARY

Draig Balm is a Welsh-founded consumer brand with a clear product, distinctive identity and proven early customer demand.

The business has already sold:

1,449 TUBES OF DRAIG BALM

At a retail price of £18.80 per tube, this represents a retail sales value of approximately:

£27,241.20

The product has been developed, brought to market and purchased by real customers.

Draig Balm is now seeking £50,000 of investment to move from early-stage trading into its next phase of commercial development.

The proposed investment opportunity is:

£50,000 FOR 15% OF DRAIG BALM LTD

This implies:

• Pre-money valuation: £283,333
• Investment: £50,000
• Post-money valuation: £333,333

The investment will be used to strengthen working capital, build inventory, expand marketing, develop distribution and establish the infrastructure required to grow Draig Balm into a larger consumer brand.

1. THE INVESTMENT THESIS

THIS IS NOT AN IDEA LOOKING FOR A PRODUCT.

THIS IS A PRODUCT LOOKING FOR SCALE.

Draig Balm has already achieved what many early-stage businesses struggle to demonstrate:

A PRODUCT EXISTS

The product has been developed and is available for sale.

CUSTOMERS HAVE PURCHASED IT

1,449 tubes have already been sold.

THE PRODUCT HAS A DISTINCTIVE IDENTITY

Draig Balm has a recognisable Welsh brand story and a powerful visual symbol in the Welsh dragon.

THERE IS A CLEAR GROWTH OPPORTUNITY

The business has the potential to increase sales through digital marketing, social commerce, influencers, affiliates, retail and wholesale distribution.

The investment opportunity is therefore based on the potential to scale a product with existing market validation.

2. THE BRAND OPPORTUNITY

A BRAND BUILT ON IDENTITY

The modern consumer market is crowded with products that compete primarily on price.

Draig Balm has the opportunity to compete on something more powerful:

IDENTITY

Draig Balm is a name with immediate character.

The Welsh dragon provides an instantly recognisable symbol.

The Welsh origin creates a genuine foundation for storytelling.

The product can be developed as a brand that feels:

• Distinctive
• Authentic
• Proudly Welsh
• Premium
• Memorable
• Commercially scalable

The long-term opportunity is to move Draig Balm from being simply a balm in a tube to becoming a recognisable consumer brand with a wider product ecosystem.

3. COMMERCIAL TRACTION

Draig Balm has already demonstrated genuine early demand.

SALES ACHIEVED

1,449 TUBES SOLD

At a retail price of:

£18.80 PER TUBE

This represents:

£27,241.20 RETAIL SALES VALUE

The reported product cost is:

£3.45 PER TUBE

This creates an attractive underlying product cost structure.

Indicative unit economics

Across 1,449 tubes, this represents an indicative product-level gross contribution of approximately £22,242.15 before other costs.

This is not presented as net profit. Actual profitability will depend on costs including packaging, VAT, postage, payment processing, advertising, overheads and other operating expenses.

However, the underlying product economics provide meaningful scope to invest in customer acquisition and growth.

4. THE GROWTH OPPORTUNITY

The current level of sales represents an early foundation rather than the ceiling of the business.

The opportunity is to build a repeatable commercial engine around the product.

PHASE ONE — STRENGTHEN THE FOUNDATION

• Maintain reliable product availability
• Build working capital
• Improve packaging and presentation
• Strengthen online sales infrastructure
• Establish consistent brand messaging

PHASE TWO — ACCELERATE CUSTOMER ACQUISITION

• Social media content
• Paid digital advertising
• Influencer partnerships
• Affiliate marketing
• Customer testimonials
• Demonstration-led content

PHASE THREE — EXPAND DISTRIBUTION

• Independent retail
• Sports and fitness businesses
• Wellness outlets
• Specialist retailers
• Wholesale distribution

PHASE FOUR — DEVELOP THE BRAND

• Complementary products
• Larger product range
• Stronger retail presence
• National distribution
• Potential international opportunities

5. THE SALES ENGINE

Draig Balm has the potential to operate across multiple channels.

DIRECT-TO-CONSUMER

Direct online sales provide the opportunity to control the customer experience, brand presentation and marketing relationship.

SOCIAL COMMERCE

The product is well suited to video-led marketing, product demonstrations and founder-led storytelling.

INFLUENCERS

Fitness, sport, outdoor and wellness creators can introduce the product to targeted audiences.

AFFILIATE MARKETING

An affiliate programme can create a distributed sales force where approved partners promote Draig Balm and earn commission on sales generated.

RETAIL

The brand can be introduced to selected retailers whose customers align with the product.

WHOLESALE

A scalable wholesale strategy could allow Draig Balm to access a wider network of retailers and distributors.

The objective is not to depend upon one sales channel.

The objective is to build several complementary channels that can support one another.

6. THE INVESTMENT

£50,000 FOR 15% EQUITY

The proposed investment is:

£50,000

In exchange for:

15% OF DRAIG BALM LTD

Valuation

The existing founder/shareholders would retain approximately 85% of the company, subject to the final share structure and legal investment documentation.

7. CAPITAL ALLOCATION

The investment will be used to create the foundations for growth.

£10,000 — IMMEDIATE WORKING CAPITAL

The founder intends to introduce £10,000 directly into Draig Balm Ltd as working capital.

This will help support:

• Production
• Stock
• Packaging
• Inventory availability
• Fulfilment
• General operating requirements

Potential uses include:

BRAND AND PACKAGING

Developing a stronger premium presentation capable of supporting increased retail and online sales.

DIGITAL MARKETING

Building a structured customer acquisition programme across social media and digital advertising.

CONTENT CREATION

Developing professional photography, video and customer-led content.

INFLUENCER AND AFFILIATE DEVELOPMENT

Creating a network of third-party promoters capable of generating scalable sales.

RETAIL DEVELOPMENT

Supporting sales materials, samples, trade activity and retailer acquisition.

DISTRIBUTION

Developing the operational systems required to support wider distribution.

The final allocation should be agreed with the investor and reflected in the formal investment documentation.

8. REVENUE SCALE

The economics of a consumer product can change significantly as volume increases.

At the current retail price of £18.80 per tube:

These are illustrative revenue scenarios, not forecasts.

The purpose is to demonstrate the scale potential of a product that has already achieved sales of 1,449 tubes.

The investment opportunity is to build the systems capable of moving the business from early traction towards meaningful volume.

9. THE BRAND EXPANSION OPPORTUNITY

The long-term opportunity may extend beyond a single balm product.

Draig Balm could potentially develop a broader family of products serving customers interested in:

• Muscle care
• Active lifestyles
• Fitness
• Outdoor activities
• Sports recovery
• Wellness
• Body care

The strategic principle is simple:

ESTABLISH ONE STRONG PRODUCT.

BUILD ONE STRONG BRAND.

THEN EXPAND CAREFULLY.

A strong consumer brand can potentially create greater long-term value than a single product operating in isolation.

10. WHY DRAIG BALM CAN WIN

DISTINCTIVE NAME

Draig Balm is memorable and strongly connected to Welsh identity.

RECOGNISABLE SYMBOL

The Welsh dragon creates a powerful and instantly identifiable visual asset.

PROVEN PRODUCT

The product has already reached the market and generated real sales.

ATTRACTIVE PRODUCT ECONOMICS

The reported £3.45 product cost against an £18.80 retail price provides significant potential gross-margin headroom.

MULTIPLE SALES CHANNELS

The business can potentially sell directly, through social commerce, affiliates, influencers, retail and wholesale.

EARLY STAGE

The business remains at a stage where new capital can potentially have a meaningful impact on growth.

11. INVESTOR UPSIDE

The investment is intended to provide the investor with exposure to the future growth of Draig Balm Ltd.

Illustrative future company values:

These figures are purely illustrative and are not forecasts or guarantees.

The value of any investment will depend on the future performance, profitability, growth and valuation of the company.

12. THE IDEAL INVESTOR

Draig Balm is seeking more than a passive source of capital.

The ideal investor may bring:

• Commercial experience
• Retail contacts
• Distribution relationships
• Marketing expertise
• Brand-building experience
• Strategic guidance

A strategic investor could potentially help Draig Balm reach opportunities that capital alone cannot access.

The strongest investment relationship would combine:

CAPITAL

+

EXPERIENCE

+

CONNECTIONS

+

EXECUTION

13. THE OPPORTUNITY IN ONE SENTENCE

DRAIG BALM HAS ALREADY PROVEN THAT CUSTOMERS WILL BUY THE PRODUCT.

THE INVESTMENT OPPORTUNITY IS TO BUILD THE BRAND, DISTRIBUTION AND MARKETING ENGINE REQUIRED TO SELL SIGNIFICANTLY MORE OF IT.

14. THE OFFER

INVEST £50,000

RECEIVE 15% OF DRAIG BALM LTD

PROPOSED POST-MONEY VALUATION: £333,333

The investor would participate in the future development of a Welsh-founded consumer brand with:

• 1,449 tubes already sold
• £27,241.20 in retail sales value achieved
• A distinctive brand identity
• Attractive underlying product economics
• Multiple potential routes to market
• A clear opportunity for commercial expansion

THE VISION

START WITH ONE PRODUCT.

BUILD ONE DISTINCTIVE BRAND.

CREATE A RECOGNISABLE WELSH CONSUMER BUSINESS.

INVESTMENT NOTICE

This prospectus is prepared for discussion with prospective investors and does not constitute a public offer of securities, investment advice or a guarantee of future returns.

Any investment would be subject to appropriate due diligence, company approvals and legally binding documentation.

The financial information contained in this prospectus is based on information supplied by the business and should be independently verified.

Illustrative revenue and valuation scenarios are not forecasts or guarantees of future performance.

Prospective investors should obtain their own independent legal, financial and tax advice before making an investment decision.

Presented by
Phil Bowen
Draig Balm
Mob:07815809007
Email: info@welshclay.com
www.draigbalm.com